2018. I began styling and shooting products for Soultree in 2018 when the brand was relatively new. It was my first lengthy project for product styling and I loved using my extensive collection of props in frames where there was no dearth of inspiration! That I had complete freedom to style and shoot was a blessing. I connected with the philosophy of the brand, the brand language was very much me and it taught me a lot about labeling, product placement, brand visibility, audience perception etc. On a macro scale, it was a great lesson in styling and natural light photography. As the years went by, I continued to only style their products as they scaled the range and the requirements grew. 

Styling & shooting : Deeba Rajpal

The collage at the end is a mix of both, some styled & shot by me, others just styled.